case studies /
Guest vehicles without buying a fleet: Ritz-Carlton Waikiki
How The Ritz-Carlton Residences, Waikiki Beach offers guests open-air electric Mokes without owning a fleet, through Ohana's Service Plan.
By Ohana Mobility
The Ritz-Carlton Residences, Waikiki Beach offers its guests open-air electric Mokes through a program run by Ohana Mobility. The property did not buy a fleet or build a rental operation. Ohana supplies the vehicles, the booking software, and the day-to-day operations under its Service Plan, and the property shares in the rental revenue. The program has run since March 2026, and in its first six months guests drove the Mokes for more than 450 hours.
What the property wanted
Waikiki guests want to see more of Oahu than the walk from the lobby allows. A rental counter or a ride-hailing app gets them there, but neither feels like part of the stay. The property wanted something that did: a way for guests to set off from the residence for an afternoon on the coast, booked as easily as a table at dinner.
It also wanted to do this without becoming a fleet operator. Buying vehicles, insuring them, keeping them charged and serviced, and handling payments is a business in its own right. A residence team’s attention belongs with its guests.
How the program works
The program runs on Ohana’s Service Plan, one of two ways properties work with Ohana. (The other, the Tech Plan, provides the software for a property that already has its own vehicles and team. Compare the two plans.)
Under the Service Plan, responsibilities divide like this:
- Ohana supplies the fleet. Four electric Mokes are stationed at the property, with no vehicle purchase by the property.
- Ohana supplies the software. Guests book on a booking page branded for the property, which can be shared from the property website, a pre-arrival email, or a QR code on site. Booking, driver eligibility checks, and payment all happen there. See the platform.
- Ohana runs the operations. Maintenance, charging, vehicle care, and guest support are Ohana’s responsibility under the agreement.
- Ohana helps structure the right coverage for the program, with the coverage and each party’s responsibilities set out in the agreement. Guests can also add coverage in the app when they book, where the location offers it.
- The property and Ohana share the revenue from guest rentals on agreed terms. The share itself is not published.
The program so far
The first guest rental was on March 24, 2026. In the program’s first six months:
- Guests drove the four Mokes for more than 450 hours.
- 98% of rentals were booked by guests on their own, with no call to the front desk.
- 9 in 10 were booked within a day of the drive, often the same morning.
- The typical rental is a short outing: most bookings are about two hours.
These figures come from the same booking records the program runs on, counting paid guest rentals only.
How guests use it
The program works as a short outing within the day, not a substitute for renting a car for the whole trip: the drive around Diamond Head, an afternoon on the coast, and back before dinner. Demand varies with the season, as it does for most guest services in a resort destination.
What the property’s team does day to day
Very little. The work that makes a vehicle program hard (fleet care, charging, payments, and support when a guest has a question mid-drive) sits with Ohana.
The property’s part is closer to a concierge recommendation than an operation:
- Mention the Mokes when guests ask what to do nearby, and point them to the booking page or QR code.
- Include the program in guest communications where it fits, such as a pre-arrival email.
- Provide the agreed parking for the vehicles.
- Know where to turn. Questions about a booking or a vehicle go to Ohana, not to the front desk.
Questions operators ask
What does a hotel vehicle program earn?
It depends on location, season, fleet size, pricing, and how visibly the program is offered to guests. Under the Service Plan, guest rental revenue is shared between the property and Ohana on agreed terms, and a proposal for a property starts from its own setting.
How much do guests use a hotel Moke program?
At The Ritz-Carlton Residences, Waikiki Beach, guests drove the four Mokes for more than 450 hours in the program’s first six months. 98% booked on their own, and 9 in 10 booked within a day of the drive.
Does the hotel have to buy the vehicles?
No. Under the Service Plan, Ohana supplies the fleet and operates the program, with no vehicle purchase by the property. A property that already owns vehicles can use the Tech Plan instead, which provides the booking and fleet software while the property’s own team runs the vehicles.
Who handles maintenance and insurance?
Under the Service Plan, Ohana handles maintenance and helps structure the right coverage for the program, with the coverage and each party’s responsibilities set out in the agreement. Guests can also add coverage in the app when they book, where the location offers it.
What does the hotel need to provide?
A place for the vehicles to park and for guests to collect them, a way to introduce the program to guests (the concierge, the website, a QR code), and a contact on the team who knows how the program works. Charging and site requirements are reviewed together before launch.
How do guests book?
On a booking page branded for the property, reached from the property’s website, a pre-arrival email, or a QR code on site. Guests choose a time, confirm they are eligible to drive, and pay online. The property’s staff do not take payments or manage the booking.
If you are considering a guest vehicle program, see how a launch works or tell us about your property.